Social Media Optimization – Content Communities

After blogs, forums, what else can we use for social media optimization? Actually the list is still quite long and picking the third one from the list, today we are going to discuss about content communities in our series of social media optimization.

What are content communities? Although, most of us, especially those who are into online marketing and online promotions, are using them almost everyday, yet only some of us know that these sites are categorized under one name – content communities.

Content communities are sites where you can upload, accumulate, syndicate content and information. The content can be both of personal nature and of general interest. By content, we don’t mean just written material, we also have content communities that’s got to do with images, photographs or anything that can be broadly classified under content.

Three most popular examples that come into my mind right now are Digg.com, You Tube and Flickr.com. These are just two of the numerous content communities. Some more that I can think of are – Reddit.com, Stumble upon etc.

Now, let us see how one can use these content communities in social media optimization. The content communities are a great way to get up close and personal with your customers and clients.

1. You can get into details like what your target customers like/ dislike. This will help you strategize your approach and advertisements aimed at your customers.
2. You can find out what do they think about your products / services in communities and threads. This will be a good source of feedback.
3. You can participate in these communities and try to bend your customers towards you.

There are many ways content communities can be helpful in social media optimization. In fact, when used with the right strategy, content communities can help you reap great benefits from your social media optimization plan.