Continuing with content communities and blogs, today I will talk about something really interesting that You Tube has come up with. It’s called You Tube Insight. ‘You Tube Insight’ is a video analytics tool – just like you have web analytics tool. With the help of this facility now you can get all the relevant statistics about your videos that will help you know your viewers better.
The web analytics tools are quite helpful when you are promoting your business online. They give you accurate information on who is watching your website and all the necessary details like the time spent by each viewer, how they arrived at your site, what are the searches that they are making etc. The same applies for video analytics tool – who is watching your video and what do they like or dislike? Did that ring a bell with you? Not yet? Think about your potential customers – you might have some of them in the people watching your videos on You Tube.
With the help of Web Analytics tool on your blogs and with the help of the You Tube video analytics, you can track various necessary details about your viewers and approach your target market with a well chiseled marketing strategy.
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