Social Media Optimization – Web Analytics and Video Analytics

Continuing with content communities and blogs, today I will talk about something really interesting that You Tube has come up with. It’s called You Tube Insight. ‘You Tube Insight’ is a video analytics tool – just like you have web analytics tool. With the help of this facility now you can get all the relevant statistics about your videos that will help you know your viewers better.

The web analytics tools are quite helpful when you are promoting your business online. They give you accurate information on who is watching your website and all the necessary details like the time spent by each viewer, how they arrived at your site, what are the searches that they are making etc. The same applies for video analytics tool – who is watching your video and what do they like or dislike? Did that ring a bell with you? Not yet? Think about your potential customers – you might have some of them in the people watching your videos on You Tube.

With the help of Web Analytics tool on your blogs and with the help of the You Tube video analytics, you can track various necessary details about your viewers and approach your target market with a well chiseled marketing strategy.

Social Media Optimization – Forum

The last post talked about blogs, and how blogging plays an integral role in social media optimization. To give a quick recall –

Blogs are more like mini websites that anyone can own and maintain. Blogs can be used by organizations and businesses to promote their products or services or also the company at large. Usually blogs have a very personal tone. This also helps in establishing a friendly relationship with readers, customers or casual visitors.

With blogs you can

1. give industry updates to your regular readers,
2. get as close as possible to your target audience or potential customers.

In this post, we will discuss forums and how they can be used for the purpose of social media optimization.

Forums are probably the very first kinds of social media sites. A forum is basically a platform where people of the same interests or varied interests can come and voice their opinion, share knowledge or indulge in chit chat about various topics. Most of the times, the forums are dedicated to a particular vertical/ industry/ field or any particular topic.

Usually the purpose of having a forum is to share and accumulate knowledge and point of view on a particular topic. The most common topic of discussion in forums are automobiles and the auto industry. However, one can have or join a forum of on any subject or theme and enjoy participating in it.

How can forums be used for social media optimization? Forums can be really helpful in your attempt to promote your products / services / organization or site. You can join a forum or start your own forum dedicated to your industry and encourage people to participate and give their input in different ways.

Through forums, you can –

1. Promote your products / services / organization or site.
2. Make people aware about your products and offerings
3. Impart knowledge and know-how
4. Gain an insight on what your competitors are doing
5. Get to know what your customers or potential customers need and expect
6. Assess the popularity of a certain product or service
7. Get expert opinions

Basically you can give and take information through a forum and speak to real people, related to your industry in different ways and get to peep inside other’s minds too. This is also the platform where you can speak about your existence or inform about your new range of products or you can simply give industry updates and stay hooked.

Social Media Optimization – Web Analytics and Video Analytics

Continuing with content communities and blogs, today I will talk about something really interesting that You Tube has come up with. It’s called You Tube Insight. ‘You Tube Insight’ is a video analytics tool – just like you have web analytics tool. With the help of this facility now you can get all the relevant statistics about your videos that will help you know your viewers better.

The web analytics tools are quite helpful when you are promoting your business online. They give you accurate information on who is watching your website and all the necessary details like the time spent by each viewer, how they arrived at your site, what are the searches that they are making etc. The same applies for video analytics tool – who is watching your video and what do they like or dislike? Did that ring a bell with you? Not yet? Think about your potential customers – you might have some of them in the people watching your videos on You Tube.

With the help of Web Analytics tool on your blogs and with the help of the You Tube video analytics, you can track various necessary details about your viewers and approach your target market with a well chiseled marketing strategy.

Social Media Optimization – Content Communities

After blogs, forums, what else can we use for social media optimization? Actually the list is still quite long and picking the third one from the list, today we are going to discuss about content communities in our series of social media optimization.

What are content communities? Although, most of us, especially those who are into online marketing and online promotions, are using them almost everyday, yet only some of us know that these sites are categorized under one name – content communities.

Content communities are sites where you can upload, accumulate, syndicate content and information. The content can be both of personal nature and of general interest. By content, we don’t mean just written material, we also have content communities that’s got to do with images, photographs or anything that can be broadly classified under content.

Three most popular examples that come into my mind right now are Digg.com, You Tube and Flickr.com. These are just two of the numerous content communities. Some more that I can think of are – Reddit.com, Stumble upon etc.

Now, let us see how one can use these content communities in social media optimization. The content communities are a great way to get up close and personal with your customers and clients.

1. You can get into details like what your target customers like/ dislike. This will help you strategize your approach and advertisements aimed at your customers.
2. You can find out what do they think about your products / services in communities and threads. This will be a good source of feedback.
3. You can participate in these communities and try to bend your customers towards you.

There are many ways content communities can be helpful in social media optimization. In fact, when used with the right strategy, content communities can help you reap great benefits from your social media optimization plan.