Social Media Optimization – Blog Away to Success

In my last post, we discussed what are social media optimization and its benefits. How it is a holistic approach to popularity and promotion in a number of ways. Now, I will delve deeper into the topic and take up different ways of going about social media optimization.

In this post, we will discuss how blogging can help in social media optimization.

Blogging is no more a new concept. The whole world seems to have woken up to this amazing way to voice individual opinion. Blogs are more like mini websites that anyone can own and maintain. But more than that, it seems to have become the platform where you can place any thing that you want to show or express to the entire world.

Blogs can be used by organizations and businesses to promote their products or services or also the company at large. It can also be used as a side track to your business where you can delve deeper into the field or vertical that you are into or that is related to you.

In blogs, you can have as personal a tone as you want to or you can get as professional as you would like to. Usually blogs have a very personal tone. This also helps in establishing a friendly relationship with readers, customers or casual visitors.

With blogs you can do any thing you want for the purpose of SMO

1. You can give more knowledge in the subject matter – take up topics that you could not address in your site.
2. You can ask for queries and resolve them for your customers or interested people.
3. You can give industry updates to your regular readers.
4. You can initiate a friendly chit chat with your readers to know what they want from the products you provide, or what are their expectations from your organization. Basically you can get to know what they have in their hearts.
   

Basically you can do anything that you want with your blog. You can unleash the potential of a blog and get as close as possible to your target audience or potential customers.

You can also use your blog to reach out to experts and other players in your vertical or industry and establish a great rapport with them too. But will that be a feasible idea? Leave your comments and queries if you have any.

Social Media Optimization - A New Angle to Your Online Promotions

The term SMO or Social Media Optimization is termed by Rohit Bhargava. SMO seems to be the buzz of the virtual land these days. But what is it all about?

SMO or Social Media Optimization is a set of methods that generate publicity of a website, a service or even a concept through the various channels of social media like RSS feeds, content communities and community websites like Digg and Del.icio.us etc. Rohit Bhargava gave 5 rules for conducting Social Media Optimization:

1. Increase your linkability.
2. Make tagging and bookmarking easy.
3. Reward inbound links.
4. Help your content travel.
5. Encourage the mashup.
   

What are the ways you can utilize Social Media Optimization?

Well you can include RSS feeds, add a ‘Digg This’ button, dedicate blog space to what you want to promote and also include third party community functionalities like Flickr photos and You Tube videos.

What are the benefits of Social Media Optimization?

The benefits that you will gain through Social Media Optimization are two folds –

1. This is a great way to promote your site or whatever you want to promote. When done in the most efficient way, it gives you high popularity and your fair share of limelight.
2. Social Media Optimization also helps in search engine ranking. It pushes up the Page Rank and also increases web traffic. This sure helps in search engine marketing.
   

In a way, Social Media Optimization is a holistic approach to popularity and promotion in different ways.