Wednesday, March 12, 2008

Google Benchmarking and how it can generate more traffic

So far, Google has launched various services under its three categories of products, i.e., desktop products, mobile products and online products. Now, under its online products it has a service by the name of benchmarking service. This is an optional Google Analytics service which shows how your website's statistics compare against other industry verticals.

In the beta version of this service you can compare your website's visits, webpage views, pages per visit, bounce rate, average time on site and new visits data against benchmark data from categories of other participating websites.

If you have such a data then you can easily understand where your website lacks in terms of content or services. You can use this data to gain broader context for your site so you can identify additional opportunities to improve your site's metrics.

You might be thinking that how can you enable the benchmarking. The process is simple and easy to understand. To enable the benchmarking service for your account, the Google must first opt in to share the account data in an anonymous and aggregated format. In order to do that select the option to share your Analytics data "Anonymously with Google and the benchmarking service" from the Edit Account and Data Sharing Settings page.

The Google takes up to two weeks for the benchmarking data to appear in your account. If you do not choose to share your Google Analytics data anonymously then benchmarking will not be enabled for your account.

So, if you are an advertiser, website or any company offering some services through the Internet the benchmarking can be of great help to you.

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