Social Media Optimization - A New Angle to Your Online Promotions

The term SMO or Social Media Optimization is termed by Rohit Bhargava. SMO seems to be the buzz of the virtual land these days. But what is it all about?

SMO or Social Media Optimization is a set of methods that generate publicity of a website, a service or even a concept through the various channels of social media like RSS feeds, content communities and community websites like Digg and Del.icio.us etc. Rohit Bhargava gave 5 rules for conducting Social Media Optimization:

1. Increase your linkability.
2. Make tagging and bookmarking easy.
3. Reward inbound links.
4. Help your content travel.
5. Encourage the mashup.
   

What are the ways you can utilize Social Media Optimization?

Well you can include RSS feeds, add a ‘Digg This’ button, dedicate blog space to what you want to promote and also include third party community functionalities like Flickr photos and You Tube videos.

What are the benefits of Social Media Optimization?

The benefits that you will gain through Social Media Optimization are two folds –

1. This is a great way to promote your site or whatever you want to promote. When done in the most efficient way, it gives you high popularity and your fair share of limelight.
2. Social Media Optimization also helps in search engine ranking. It pushes up the Page Rank and also increases web traffic. This sure helps in search engine marketing.
   

In a way, Social Media Optimization is a holistic approach to popularity and promotion in different ways.